A few years ago I started a personal site which was supposed to be just a blog about Sardinia, the place in Italy where I was born and I come from, and in particular being an amazing place for holidays, it was supposed to be all about Sardinia holidays.
So I started writing few pages about where to go, when to go, etc. I really enjoyed doing it but admittedly I soon realised that there is no point writing about something you are passionate about if you do not have an audience and nobody reads what you write. So I rapidly moved to and embraced Dreamweaver and started creating my optimised Web pages in the attempt that search engines would pick them up and present them to the eyes of people when searching for content that was about Sardinia.
The result of this was that once my pages where indexed search engines started delivering a few dozen people to my pages every week. Nothing to blow your mind I agree but still satisfying enough to get me back writing more and optimise my content. Of course in the meantime I had covered all the social media basics and created profiles for Facebook, Twitter, etc and linked them all to my site but apart from one or two visits I have never seen social media taking off for me.
This until I created a profile in Pinterest and I started pinning most of the beautiful pictures of Sardinia from my site, including some personal shots of my own wedding. And that was it. It took someone to like and repin a picture of our wedding cake, comment and add it to their “big day” board, that my page about weddings in Sardinia started driving hundreds of visits every day!