When a competitors ad shows up while you are looking online for your brand the alarm bells ring for obvious reasons. This really highlights the power of brands in the Search function and cycle and the need to take a … Continue reading →

With Facebook’s huge global reach and launch of Facebook Deals, it has been anticipated that Facebook would roll out their own Group Buying platform. Instead of heading down the ‘deal a day’ route, similar to GroupOn, Living Social etc, it … Continue reading →

The main goal of search engine optimisation is to obtain high search engine rankings for a website and for years, marketers have been using tried and tested techniques to get their websites up in the search engine results pages and … Continue reading →

Back in April this year, Google stopped giving advertisers the option to choose if they wanted their ads positioned on the top or sides. Ads started to appear randomly in either position, or so it seemed. In truth, Google’s set … Continue reading →

After spending hours researching and developing a good keyword list, you create well placed ads that ultimately bring in scores of traffic to your site and may think that you have done enough. This is far from being true. While … Continue reading →

One of the most common mistakes business owners commit when creating their keyword list is including words that they think are relevant to the products and services that they are offering. The key to finding the most effective keywords is … Continue reading →

You may be ranking organically for some of your keywords but would it be more beneficial to use the same terms for paid search as well? Since the effectiveness of your ranking keywords has already been proven, it might be … Continue reading →

Before starting a PPC campaign, the first thing to consider is budget. Are you financially capable of paying for ads? Determine how much you can, and are willing to pay, for each click. Some high traffic keywords can cost you … Continue reading →

You may not know where all your business calls are coming from, and as Google points out, even they will never be able to figure out if a call was generated from a dream or fortune cookie (I am serious, … Continue reading →

We all know the importance of a well designed webpage and of adding great content to rank in SERPs, but so do hundreds of other marketers out there. When a search for one term brings up pages upon pages of … Continue reading →