Category Archives: Uncategorized

Blogging is just as important as ever in 2012 despite the social onslaught of Twitter and Facebook that has lead many people away from it. The reality is that blogs are superior to these platforms in many ways and allow … Continue reading →

Anyone deploying paid search wants to improve theirclick-through rates. It may be to help improve Quality Scores, increase traffic, or simply gain increased visibility for a new product, service or offer. Just increasing click-through rates however, may not yield the … Continue reading →

Nike has run some of the most memorable advertisements in history, from Charles Barkley’s still controversial “I am not a role model” to the more benign and wonderful “failure” with Michael Jordan. Nike’s advertising strategy from the very beginning has … Continue reading →

In their continued quest for online domination, Google have announced another product designed to weigh in on a successful social/email service – daily deals.  Currently popular on websites like Groupon, LivingSocial and Scoopon, daily deal websites often allow businesses to … Continue reading →

Earlier this year we compiled our picks for the key search developments in 2011, as well as predictions for where we think search is going in 2012. You can download our 2011/12 Search Trends and Insights guide for free right … Continue reading →

I’m reminded of the early 2000 battle between Yahoo and Google. Taking differences in search algorithms aside, there was an enormous aesthetic difference between Yahoo and Google. Yahoo delivered a kind of information overload, trying to give the user one page access … Continue reading →

The US congress today is less popular than Gaddafi was when his regime was overthrown by a civillian coup. In the face of pretty extraordinary poll numbers, the congress has still decided to push through media empire sanctioned legislation: the … Continue reading →

Imagine Google producing content with each letter typed into its search bar, the searchbutton made obsolete. Such is the ambition of Google’s latest “experiment”, instant on images. Of course the fact that it only exists in a niche corner of … Continue reading →

It’s hard not to get worked up over negative reviews, but all is not lost. Even though around four out of five consumers may change their mind about a purchase based solely on negative information they found online, an even … Continue reading →

With all the razzle dazzle, hype and mass interaction on social media platforms, Facebook and Twitter are now a must for any company big and small the world over to actively participate in. But what feeds them? Relevant Blog content … Continue reading →