Category Archives: SEO

Google is attempting what some in the SEO community cynically say is impossible and that is to force webmasters to be on their best behavior when creating and maintaining their sites. One of Google’s stated goals is for those who … Continue reading →

The Penguin update should have spelled the end of the days of calculating “keyword density” for those who create written content.  With the last update, Google’s engineers openly stated that its algorithm would reward good content. However, executives have said … Continue reading →

One of the biggest mistakes we come across in the process of website Optimisation is poorly thought out and delivered website content. Clients often make the mistake of believing that because they are totally engrossed in a subject close to … Continue reading →

It has been said time and time again that “content is king” and when it comes to search engine optimisation, great content plays a major role in improving bounce rate and conversion. Having an expertly written article keeps visitors on … Continue reading →

All over the web, blogs have pitted SEO experts and Social Media gurus against each other. A number of search professionals have claimed that social media is useless while some social media experts believe that SEO is passé. Competition between … Continue reading →

The main goal of search engine optimisation is to obtain high search engine rankings for a website and for years, marketers have been using tried and tested techniques to get their websites up in the search engine results pages and … Continue reading →

We all know the importance of a well designed webpage and of adding great content to rank in SERPs, but so do hundreds of other marketers out there. When a search for one term brings up pages upon pages of … Continue reading →

In today’s highly competitive markets, there is a pressure not only to get sales but to do it in the most cost effective way possible. While a lot of businesses hire professionals to create a campaign for them, entrepreneurs with … Continue reading →

At a San Francisco media conference last week, Google announced the launch of Voice Search, previously a popular feature for Android and iPhones, for desktop searching. Although a microphone is obviously required, built-in microphones are now a common feature on … Continue reading →

Google has launched a new image search feature this week that lets you search using an image rather than text. Known as Google Search by Image, it should be available to everyone by the end of the week but for … Continue reading →