One of the biggest mistakes we come across in the process of website Optimisation is poorly thought out and delivered website content. Clients often make the mistake of believing that because they are totally engrossed in a subject close to … Continue reading
It has been said time and time again that “content is king” and when it comes to search engine optimisation, great content plays a major role in improving bounce rate and conversion. Having an expertly written article keeps visitors on … Continue reading
All over the web, blogs have pitted SEO experts and Social Media gurus against each other. A number of search professionals have claimed that social media is useless while some social media experts believe that SEO is passé. Competition between … Continue reading
The main goal of search engine optimisation is to obtain high search engine rankings for a website and for years, marketers have been using tried and tested techniques to get their websites up in the search engine results pages and … Continue reading
We all know the importance of a well designed webpage and of adding great content to rank in SERPs, but so do hundreds of other marketers out there. When a search for one term brings up pages upon pages of … Continue reading
In today’s highly competitive markets, there is a pressure not only to get sales but to do it in the most cost effective way possible. While a lot of businesses hire professionals to create a campaign for them, entrepreneurs with … Continue reading
At a San Francisco media conference last week, Google announced the launch of Voice Search, previously a popular feature for Android and iPhones, for desktop searching. Although a microphone is obviously required, built-in microphones are now a common feature on … Continue reading
Google has launched a new image search feature this week that lets you search using an image rather than text. Known as Google Search by Image, it should be available to everyone by the end of the week but for … Continue reading
The term News Feed Optimization may not be as popular as SEO since it it exclusive to Facebook, but it is the key to getting your posts show up frequently in your fans’ news feeds. Similar to Google, Facebook uses … Continue reading
When it comes to SEO, producing material for consumers is a whole lot easier than when targeting corporate clients. This is due to the fact that the seller would most likely have more information regarding the product than the average … Continue reading