Category Archives: SEM

Web analytics have developed so quickly over the past 3 years that most online businesses have not been able to keep up. The sophistication of tracking allows us to measure who went where, what they did and when they finally … Continue reading →

Word of mouth has always been a powerful form of marketing and now Google have taken steps to make this form of marketing ‘influence’ organic search rankings and Ads online.   You do not have to look far to see … Continue reading →

When creating a pay-per-click ad (PPC) ad, it is easy to overlook the importance of the display URL. However, search engine marketers have only a limited number of lines of text to work with and should take maximum advantage of … Continue reading →

We often get asked about the ROI of paid search so we have developed a simple table to illustrate the holistic evaluation of a search campaign. We use this table to work through success metrics with our clients and then … Continue reading →

From the release of  internet able mobile devices to the rapid emergence of smart phones,  mobile search has always been announced as “the next big thing”.  For at least 5 years,  the concept has made user excited and the potential … Continue reading →

A Google post focusing on how to improve landing pages and forms has ignited an interesting debate with the claim that ‘the ROI for improvement is much better for landing pages and forms than it is for homepages’.  At first … Continue reading →

Yikes, what a week this has been for digital media. YouTube opens its doors as a TV destination (streaming the Indian Premier Cricket League), Twitter launches its long awaited ad model – Promotional Tweets, Apple announces the iAD (yes, Apple … Continue reading →

“Google provides a free keyword research tool that makes it is easy to identify the volume of traffic arising from any given keyword in any given country: Google Keyword Tool We recently tested the accuracy of the tool against keyword … Continue reading →

It is very common that a client comes to us with an SEO and SEM campaigns but there is an immediate disconnect: no social media presence. If you take a step back you will see that the two go logically … Continue reading →

You have no doubt noticed that Google has changed significantly in the past weeks with the introduction of Google Instant. Google Instant is a new search enhancement that shows you results as you type. Google claims that Instant will save … Continue reading →