Category Archives: SEM

A few months ago back in London I was discussing with one of my clients the possible implications of the coming acquisition of ITA by Google.  Why was the search engine giant buying another company and yet a travel one … Continue reading →

When a competitors ad shows up while you are looking online for your brand the alarm bells ring for obvious reasons. This really highlights the power of brands in the Search function and cycle and the need to take a … Continue reading →

Back in April this year, Google stopped giving advertisers the option to choose if they wanted their ads positioned on the top or sides. Ads started to appear randomly in either position, or so it seemed. In truth, Google’s set … Continue reading →

After spending hours researching and developing a good keyword list, you create well placed ads that ultimately bring in scores of traffic to your site and may think that you have done enough. This is far from being true. While … Continue reading →

One of the most common mistakes business owners commit when creating their keyword list is including words that they think are relevant to the products and services that they are offering. The key to finding the most effective keywords is … Continue reading →

You may be ranking organically for some of your keywords but would it be more beneficial to use the same terms for paid search as well? Since the effectiveness of your ranking keywords has already been proven, it might be … Continue reading →

Before starting a PPC campaign, the first thing to consider is budget. Are you financially capable of paying for ads? Determine how much you can, and are willing to pay, for each click. Some high traffic keywords can cost you … Continue reading →

You may not know where all your business calls are coming from, and as Google points out, even they will never be able to figure out if a call was generated from a dream or fortune cookie (I am serious, … Continue reading →

Path analysis is the process for determining the sequence of pages visited by a user. By itself path analysis can give you an idea of how users interact with your website. It is difficult to say whether path analysis by … Continue reading →

On Wednesday, I attended the premier event for affiliate marketers Affili@SYD 2011. Held at the Menzies Hotel, it was an amazing day of incredible insights with topics ranging from affiliates, group buying, social media and everything in between. As a … Continue reading →