Author Archives: Jeremy

SMX Sydney was running last week, we were lucky too – the location was within spitting distance of our offices. Inside the Sofitel was good food, good service but the distinct absence of anything to drink – if you know … Continue reading →

It seems Google has recognized endorsements from strangers mean little in an age where endorsements people we know are only a Facebook page away. In comes Google’s integrated Social Search, where a blog post rises through the ranks not through SEO, but by being retweeted … Continue reading →

Nike has run some of the most memorable advertisements in history, from Charles Barkley’s still controversial “I am not a role model” to the more benign and wonderful “failure” with Michael Jordan. Nike’s advertising strategy from the very beginning has … Continue reading →

I’m reminded of the early 2000 battle between Yahoo and Google. Taking differences in search algorithms aside, there was an enormous aesthetic difference between Yahoo and Google. Yahoo delivered a kind of information overload, trying to give the user one page access … Continue reading →

The US congress today is less popular than Gaddafi was when his regime was overthrown by a civillian coup. In the face of pretty extraordinary poll numbers, the congress has still decided to push through media empire sanctioned legislation: the … Continue reading →

Imagine Google producing content with each letter typed into its search bar, the searchbutton made obsolete. Such is the ambition of Google’s latest “experiment”, instant on images. Of course the fact that it only exists in a niche corner of … Continue reading →

Every once and a while the internet turns, from the whimsical playground that championed Snakes on a Plane, to a marauding full moon troglodyte with its club poised to deliver whatever justice it sees fit. In the last few days, its sights … Continue reading →

Imagine Google producing content with each letter typed into its search bar, the search button made obsolete. Such is the ambition of Google’s latest “experiment”, instant on images. Of course the fact that only exists in a niche corner of the … Continue reading →