Hello from Dar es Salaam, Tanzania! I have finally come to the end of my Volunteer Alliance outreach trip through Southern Africa. For those of you who missed my first blog, Volunteer Alliance is a non profit organisation that connects … Continue reading
Volunteer Alliance is a non-profit organisation started by Atomic Search employee, Cameron West, that connects international volunteers directly with community basedorganisations in developing countries through a social networking platform and searchable database.NGOs and volunteers from around the world can create … Continue reading
Published in the Journal of the Royal Statistical Society October 2011, Modelling member behaviour in online user generated content sites: a semiparametric Bayesian approach is an interesting article for any business building an ‘online community’. Despite the mouthful of … Continue reading
After a number of years working with Atomic Search I am sad to be leaving, but very excited about what I am leaving for…. Working as an internet marketer taught me about the power of the internet. I know … Continue reading
You may not know where all your business calls are coming from, and as Google points out, even they will never be able to figure out if a call was generated from a dream or fortune cookie (I am serious, … Continue reading
I seem to start every blog post like this, but every topic seems to warrant it. Web analytics gives today’s marketers more data than they could ever have dreamed possible. But data in and of itself does not tell you … Continue reading
Path analysis is the process for determining the sequence of pages visited by a user. By itself path analysis can give you an idea of how users interact with your website. It is difficult to say whether path analysis by … Continue reading
Web analytics have developed so quickly over the past 3 years that most online businesses have not been able to keep up. The sophistication of tracking allows us to measure who went where, what they did and when they finally … Continue reading