So, Atomic Search started a football tournament in the Rocks 3 weeks ago. To date we have won 1, drawn 1 and lost 1. Here is our immensely talented team:   GK – Andy “Safe Hands” Stiles – What can … Continue reading →

Google’s Flight Search landed in Europe few weeks ago, but what does this mean for the Australian travel industry?   Almost three years since Google announced the acquisition of ITA Software and 18 months after launching its domestic-only service in North America, … Continue reading →

In Italy we have a word for organic which is ‘biologico’.  To me this better describes the meaning of what is required from an investment made in Paid Search.  Not just to say that it is organic in the way … Continue reading →

These are exciting times for marketers. After a long time raving about technologies that can assist in creating better performing ads, we at last come to the final piece of the jigsaw: the holy grail that is integration.   As … Continue reading →

SEM STAR AtomicSearch are looking for the Brightest Star in Search Engine Marketing. Do you want to work on the best brands & accounts? Do you want to get paid more and rewarded for your talent? Do you want to … Continue reading →

Just over twenty years ago, finding what you were looking for online was difficult; then   Oxford-educated computer scientist Tim Berners-Lee figured out the computing language needed so users can simply click and be transported to another place online, and hyperlinks … Continue reading →

Google is attempting what some in the SEO community cynically say is impossible and that is to force webmasters to be on their best behavior when creating and maintaining their sites. One of Google’s stated goals is for those who … Continue reading →

The Penguin update should have spelled the end of the days of calculating “keyword density” for those who create written content.  With the last update, Google’s engineers openly stated that its algorithm would reward good content. However, executives have said … Continue reading →

SEO for Google’s search engine has been a quantifiable practice for at least the last five (5) years.  Content creation was quantified into how densely populated your content was with a targeted keyword or LSI keywords.  Authority was determined by … Continue reading →

SMX Sydney was running last week, we were lucky too – the location was within spitting distance of our offices. Inside the Sofitel was good food, good service but the distinct absence of anything to drink – if you know … Continue reading →