Monthly Archives: February 2012

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Volunteer Alliance in Africa Update


Volunteer Alliance is a non-profit organisation started by Atomic Search employee, Cameron West, that connects international volunteers directly with community basedorganisations in developing countries through a social networking platform and searchable database.NGOs and volunteers from around the world can create … Continue reading

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Don’t stop the Blog!


Blogging is just as important as ever in 2012 despite the social onslaught of Twitter and Facebook that has lead many people away from it. The reality is that blogs are superior to these platforms in many ways and allow … Continue reading

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Improve Your Paid Search Results


Anyone deploying paid search wants to improve theirclick-through rates. It may be to help improve Quality Scores, increase traffic, or simply gain increased visibility for a new product, service or offer. Just increasing click-through rates however, may not yield the … Continue reading

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The Times they are a Changin’


Nike has run some of the most memorable advertisements in history, from Charles Barkley’s still controversial “I am not a role model” to the more benign and wonderful “failure” with Michael Jordan. Nike’s advertising strategy from the very beginning has … Continue reading

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Google Offers Local Businesses a New Avenue


In their continued quest for online domination, Google have announced another product designed to weigh in on a successful social/email service – daily deals.  Currently popular on websites like Groupon, LivingSocial and Scoopon, daily deal websites often allow businesses to … Continue reading

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2011 Year In Review


Earlier this year we compiled our picks for the key search developments in 2011, as well as predictions for where we think search is going in 2012. You can download our 2011/12 Search Trends and Insights guide for free right … Continue reading

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