Monthly Archives: July 2011

In today’s highly competitive markets, there is a pressure not only to get sales but to do it in the most cost effective way possible. While a lot of businesses hire professionals to create a campaign for them, entrepreneurs with … Continue reading →

I seem to start every blog post like this, but every topic seems to warrant it. Web analytics gives today’s marketers more data than they could ever have dreamed possible. But data in and of itself does not tell you … Continue reading →

Path analysis is the process for determining the sequence of pages visited by a user. By itself path analysis can give you an idea of how users interact with your website. It is difficult to say whether path analysis by … Continue reading →